Actionable beauty intelligence.
From ingredients to market trends.
We provide data-driven insights across skin care, hair care, body care and color cosmetics, connecting ingredients, formulations and consumer claims to real market opportunities.
What We Offer
Beauty Trend Reports
Structured insights on INCI and claim trends, helping you identify high potential ingredients, formulations and positioning strategies.
Tailored Marketing and Market Intelligence
Custom analysis for your brand, portfolio or market, from competitive benchmarking to positioning and concept development.
Analytical Consulting and Data Strategy
We support building in-house analytics and data science capabilities, from data pipelines to AI-driven modules, turning data into business decisions.
Tech Beauty Studio
A beauty salon focused on data-driven diagnostics and advanced non-invasive treatments. We’re launching soon, and open to collaborations. Let’s connect.
It starts with curiosity.
We come from data science and digital product building, where working with messy, unstructured data is the norm. At some point, that mindset met beauty - an industry full of trends, claims, and constant newness that isn’t always easy to read from the inside. We create beauty trend reports combined with formulation knowledge, and support brands through consulting, marketing strategy, and content creation.